How to Market Yourself as a Freelance Paralegal (Even When It Feels Like No One Is Watching)
3 Tips to Keep You On Track for Long Term Results and Growth in Your Paralegal Business
Listen on the Paralegals Should Be Millionaires Podcast, Watch on Youtube, or Read Below!
If you're a freelance paralegal/virtual paralegal building your own business, you know the hustle of showing up online without instant results. But here’s the truth: your consistency today plants the seeds for the clients and income you’ll see months from now.
I built a six-figure freelance paralegal business using one strategy: organic content marketing. No ad spend. No fancy website. Just visibility. Three years later, I was running a half-million dollar agency, and it all started with showing up online for free.
If you’re just starting your own freelance paralegal business and wondering whether social media is worth it—or how to make it work when no one seems to be watching—this post is for you. Let’s walk through three essential truths about content marketing for virtual legal assistants and freelance paralegals.
1. Organic Marketing is Not a Shortcut—It’s a Strategy
If you’re a freelance paralegal/virtual paralegal, or just starting your paralegal business, one of the biggest myths to unlearn is that social media is a quick fix. It’s not. Organic content marketing is not about overnight success—it’s about strategic visibility that builds momentum over time. And while it might not cost you money upfront, it will require consistency, intention, and clarity.
When I launched my freelance paralegal business, I didn’t have an ad budget. I didn’t have a fancy team or a professionally designed website. I had $200 in my bank account, a determination to make it work, and organic content marketing. That’s it. No shortcuts. But it worked—because I showed up online again and again. In year one, I hit six figures. Three years later, I had scaled to a half-million dollar virtual legal services agency. And guess what? I was still using the same strategy: show up, serve, repeat.
Here’s what makes organic social media work for freelance paralegals: you are your brand. You’re not some faceless legal services provider or a massive law firm running corporate ads. You’re a real person with a real skillset and a real solution to the overwhelm attorneys face every day. When attorneys scroll through social media, they’re not stopping for cold, robotic ads. They stop for humans. And that’s your superpower.
When you create content, you're not just “posting.” You're building your digital storefront—your proof of presence, professionalism, and credibility. Attorneys are looking for someone they can trust, and when they find a freelance paralegal or virtual paralegal who consistently shows up and speaks with confidence, it stands out.
And let me be clear: you don’t need a massive audience. You don’t need 10,000 followers or a viral video. One of the most valuable lessons I’ve learned is this: if five people are watching, that’s enough. Would you speak with purpose to a room of five attorneys? Of course you would. Why? Because one of them might become your best client. I’ve signed clients off videos with less than 200 views. I’ve landed contracts that changed the trajectory of my business because someone silently watched, trusted me, and then reached out.
Organic marketing isn’t a shortcut—it’s a long game strategy. And for paralegal entrepreneurs like you, it’s one of the most powerful tools available, because it builds trust, demonstrates expertise, and costs you nothing but time and truth.
So the next time you hesitate to post because “no one is watching,” remember: your visibility is compounding. It’s stacking in your favor. Every time you show up as yourself, you’re investing in the foundation of a business that can grow beyond anything you imagined.
2. You’re Not Being Ignored—They’re Just Not Your People
One of the hardest parts about putting yourself out there as a freelance paralegal/virtual paralegal is feeling like you’re speaking into the void. You post a video. You write a blog. You share a win. And all you hear in response is… silence. But here’s what I need you to remember: silence doesn’t mean your services aren’t needed. It just means the algorithm hasn’t introduced you to the right people yet.
I’ve seen videos hit 10,000 views and generate zero leads. And I’ve seen posts with just 200 views turn into a client that paid thousands. That’s why I always tell the paralegals I coach—don’t aim to go viral. Aim to be clear. When your content is clear, consistent, and aligned with your values, the right attorneys will find you. The overwhelmed solo attorney. The law firm owner tired of endless hiring cycles. The partner who needs a reliable solution. That’s who you’re speaking to.
Viral doesn’t pay the bills—alignment does.
And look, I get it. When your content only gets a couple hundred views—or worse, when old coworkers or friends see you showing up online and you worry they’re rolling their eyes—it can feel uncomfortable. But their opinions don’t pay your invoices. You’re building something they may never understand: a freelance paralegal business rooted in visibility, credibility, and freedom.
So if your content hasn’t “taken off” yet, don’t retreat. Don’t stop posting. Don’t stop showing up. You are planting seeds—seeds that might bloom next week, next month, or a year from now. But they will bloom, as long as you stay in the game.
You don’t need everyone. You just need someone. And that someone is out there—scrolling right now, wishing they had a virtual paralegal they could trust. Be the one who shows up when they’re ready.
3. Consistency Builds Credibility—Not Just Followers
Let’s be real: we’re not here to be influencers. We’re not chasing sponsorships, viral trends, or follower counts just for the sake of looking popular. We’re building sustainable businesses. And for any freelance paralegal or virtual paralegal trying to grow a client base, credibility is the currency that matters most.
That credibility doesn’t come from flashy numbers. It comes from showing up—again and again—with valuable, aligned content that reinforces who you are and what you stand for. When someone scrolls through your posts and sees you speaking with authority on virtual paralegal services, or sharing client success stories, or breaking down what freelance paralegal support actually looks like, that builds trust. And trust leads to conversion.
It doesn’t matter if you have 200 followers or 20,000. If you’re not converting, those are just empty numbers. What matters is whether your presence online consistently positions you as a knowledgeable, dependable expert in your field. Whether attorneys land on your profile and immediately understand that you’re someone who can help them solve real, ongoing problems in their practice.
Consistency in content builds that identity over time. It tells people, “I’m still here. I’m not a flash in the pan. I’m building something real.” When attorneys see you talking about your services regularly—when you’re not disappearing for months and only popping up when you need clients—it signals stability. And stability sells.
I always say: your online presence is your storefront. If you shut the lights off every time things get quiet—if you stop posting, stop sharing, stop showing up—you’re essentially closing your business to the public. Think about a local coffee shop that randomly shuts down every other day. Would you trust it? Would you keep going back? Or would you start to question if they’re even still in business?
Don’t let inconsistency kill your momentum. Don’t let silence convince you that no one is watching. Because I promise you, they are. The algorithm knows when someone stops scrolling on your post. It knows who’s reading, even if they never like, comment, or share. Some of the most loyal clients come from people who never once engaged publicly—but were quietly watching, learning, and building trust behind the scenes.
And when the time is right? They reach out.
So yes, consistency builds visibility. But more importantly, it builds credibility. And that credibility is what keeps your freelance paralegal business growing—even when it feels quiet.
Final Thoughts for Freelance and Virtual Paralegals
If you’re in the early stages of building your freelance paralegal business—or if you’ve been offering virtual paralegal services for a while and wondering why the visibility hasn’t “clicked” yet—let me leave you with this:
You don’t need a viral video. You don’t need a massive following. You don’t need to look like every other legal services provider out there.
What you need is consistency, clarity, and the courage to show up—even when no one seems to be watching.
Your content doesn’t need to be perfect. It needs to be true. It needs to speak directly to the overwhelmed attorney searching for help, the firm that’s ready to outsource but doesn’t know who to trust, or the partner who's secretly scrolling LinkedIn at 9 p.m. trying to find support that actually makes their life easier.
Those are the people who matter. And they will find you—not because you gamed the algorithm or copied a trend—but because you stayed in your lane, built credibility over time, and kept your message focused on service.
If you’re offering freelance paralegal services or building your brand as a virtual paralegal, remember that your online presence is your storefront. Don’t shut it down every time things get quiet. What you post today might lead to a client six months from now—or tomorrow. But it only happens if you stay visible.
And if you’re ready to take the next step, I’ve got resources to help. My Freelance Paralegal Starter Course is completely free and perfect if you’re just getting started. You’ll find it at jaclynfoster.com, along with my book Paralegals Should Be Millionaires, the Freelance Paralegal Marketing Mastermind, and other trainings designed to help you turn visibility into real income.
The freelance legal world is shifting. And there’s more than enough room for you to take up space in it—not by shouting the loudest, but by showing up consistently, strategically, and fully as yourself.
Keep going. You’re not behind. You’re building.
PARALEGAL PODCAST FULL TRANSCRIPT
Hi, and welcome back to the Paralegals of Should Be Millionaires podcast. It's Jacqueline Foster again here to remind you that you were never meant to stay small. So in. Honor of that. Today I want to talk about organic social media marketing. Now, of course, I have done videos on this. I have content marketing videos.
My course has a whole, I have a whole freaking course called the Paralegal, freelance Paralegal Marketing Mastermind. All the things, we talk about it in the roadmap, but I was just inspired today to really. Get people out of the mentality with social media marketing and how it can be successful or not successful for the long haul.
Help you to stay consistent with it with some pointers and tips that you're going to need to keep in mind. So let's talk about how to stay visible when it seems like no one is watching. Again, three tips today to keep you on track for long-term results and growth. Now, just for a brief background.
Organic social media, content marketing, whatever you want to coin. It was the one and only marketing strategy that I credit my entire business success towards. Uh, in year one, that's all I did. I hid half of, or a, a six figure. Uh, business in that first year, three years later, that's still all I was doing was social media being visible, getting out there, online networking in the social media realm, and I scaled my company to a half of a million dollars.
And why I think that's important to mention is because so many paralegals, I think, gets stuck coming into business thinking, well, I don't have. Ad spend. I don't have the money to invest in a CEO expert or a website developer or this or that, that all these big corporations have the money to do. Why that's important to mention is, hey, same, totally the same.
I had no marketing budget, especially when I was kicking off. If you'll remember from my book, I had like $200 in my checking account. I did not have the money to dump into my company to get it off the ground. So that's phenomenal news to be honest, because paralegals know that, Hey, I can. Just be consistent, get online, start getting out there, and I can start a very wildly successful business with zero startup funds.
That's the beauty of the service industry, the online virtual space. And so be excited about that. Please, first and foremost, so all of this to say, this is why I want to talk about this topic today. It inspired me because I saw an old course taker, reminder Course alumni, if you will, from the Roadmap, my freelance Paralegal Roadmap course that made her first post today, and it was beautiful.
It was absolutely phenomenal. It was a personal image and brand out of her that I had never seen before, and I was like, you are going to connect with your people by staying true to who you are and building this brand and speaking your truth. So. I got inspired and I'm like, I need to come down here. It's afternoon.
I've been working all day, but I was like, before I clock out for the day, I need to quick record this video. So let's talk first and foremost, number one of my three tips, if you will. I don't really know what to call them. Number one, organic marketing is not a shortcut. It is a strategy. What is the strategy you might ask?
The strategy is that you are building a memorable. Brand for the particular people that are out there in the world that need you to improve their lives. So in a world where we're all so caught up in our lives, we're all so caught up in money and business and work and kids and groceries and house chores and all the things.
We are so caught up in our own lives, and I think a lot of people go to social media to dissociate from all that noise. I sure know I do. And I have to catch myself sometimes when I'm like. Oh, things are stressful. And then I doom scroll from like. 7:00 PM until two in the morning on TikTok. It's like, okay, that's really what we're using social media for in our minds.
Then we get caught up as service providers, right? So technically you're a service provider providing a service for an attorney, which is another business. So you are quote unquote, B2B marketing. That's what you're doing. You're a business marketing to a business. But something to keep in mind is taking yourself out of that business and remembering that is.
Especially in the beginning when it's just you, you have no interest, or maybe you have no interest in ever scaling beyond yourself and your services as a paralegal, but when it's just you, you are the business's brand, which is phenomenal to leverage. Why that is, is because, as I stated, we're sitting in doom scrolling and.
We're stressed about life. We're this, we're that. I am very unlikely to stop scrolling on a business ad, even if it's not an ad, but it definitely looks like an ad. The logo's there, the, you know, the jargon is being used, or it's an AI person or whatever. I'm very unlikely to stop scrolling and listen to that video all the way through.
Again, why do we go into social media? I, my personal belief is that we use it to dissociate from life more than, than we don't. It's just my opinion, and I am correct. Just kidding. Um, so all to say. When you can become the brand of your business, somebody out there that needs you to improve their lives, whatever they're dissociating from, or whatever they're trying to not think about, or maybe they are online.
So scrolling keywords, trying to find hacks, whether that's life hacks, business hacks, they're trying to find hacks. You are going to stop that scroll if you are marketing to the people who you need to be marketing to. So when we get into organic social media. Marketing. It is absolutely not. Just post and pray.
Keep slapping stuff on LinkedIn. Keep slapping stuff on TikTok Instagram. It is a true. Strategy, getting intentional with your content, showing up consistently with your stories, with your insights and results that speak directly to the problems your ideal clients are trying to solve. So let's talk about that in practice, if you will.
So first of all, I want to prompt you with this question. If you only had. Five people watching, would you still speak with purpose? Those five people that are watching could change your business. So that's the prompt. I want you to think in your mind that even if you feel, oh my gosh, I only get 200 views on my videos.
Look, go look at my TikTok account. That's usually where I land. Y'all have one take off at 10,000 views, but the majority of them are in that 200. View jail, if you will. Same thing with LinkedIn. I could have a post where I get 10,000 impressions, 50,000 impressions, and then I get a post that gets 900.
It's just the way it is, but every time you post content like I'm doing right now, if there are five people watching this right now, I am speaking to those five people and I hope to God and pray to God that they find this video, if that's what they need. To find, to help ignite their visibility out there and getting themselves out into the world so they can start a very lucrative paralegal entrepreneurship journey.
Right? So let's wrap up Tip number one. I'll get there, I will get there, is that organic marketing is not a shortcut, it's a strategy. So with that in mind, make sure you're forming a strategy around your content to show up consistently for the five people out there that need to hear what you have to say, speak to their problems, speak to their pain points in a very organic and natural way.
Let them be drawn in and stop the scroll because you're speaking to that. And when I say strategy, okay. That means it's time. Over time, over time, you can't post one thing and it not go well. Sometimes it might, it might take off. I just had a paralegal, um, student send me a screenshot. I actually cried for her because of how exciting.
She got 90,000 impressions on one of her first posts or one of her most recent business posts, right? 90,000 impressions on LinkedIn. How amazing. High Five. But don't stop putting stuff out there and trying to stay consistent in whatever. You can be consistent with, whether that's two times a week, three times a week, one time a week.
Stay consistent. Stay consistent to your message so that over time content builds on itself and they find you and they see all of your stuff and they start stalking you. Social media, stalking you if you will. Think about, if you're a TikTok user, an Instagram user, you stop and you find someone you like.
For instance, I love following people who have chickens and they give constant chicken. Tending tips, right? If I find somebody and they gimme such a good, valuable video, I'm going, you be, you better know that I'm going to their account and doom scrolling their entire account because I wanna hear what else they have that I might not be thinking about.
Right? Keep in mind that that's the strategy is that you're building content. You're building it with that personal brand, remembering that you have a one up not being a large corporate name, that you really can hone in on yourself being the brand, and you are going to be speaking to people in ways that B2B marketing strategies just cannot compete with.
Again, a reminder, think about scrolling in the evening. Do you really wanna watch a video that's like, got corporate background music? You know what I mean? We don't, we just, we kind of wanna do 'em Scroll. Okay, so that's tip number one, one. Now again, I had a hard time figuring out, I can't really call these tips, but just something to think about, which is number two, you're not being an ignored, they're just not your people.
So this is on the flip side where. Like the, uh, examples, I shared my paralegal student posting and getting a 90,000 impression, and she might be like, okay, I reached 90,000 people. Why didn't I get any leads from that? She did, which is a spoiler alert, which we celebrated together. Um, she signed her first client that same week, but.
It's the flip of it. If you start seeing that your content is getting a lot of views, algorithms are annoying. We never know if they're gonna get in front of the right people. We just have to keep trying, keep staying consistent, keep training our social media platforms to know who our ideal, uh, audience is, which I've talked about in prior videos, but.
If you're seeing all that and you're like, why am I not getting business from it? Okay, I had a video take off at 10,000, you know, views. My book sales are going are are low, lessening 10,000 views. But that particular video wasn't really speaking to my ideal audience. Um, don't get me wrong, there was probably.
A handful, a couple hundred in there that were my ideal audience. My follower account went up as a result, but it didn't overnight soar my YouTube channel. It didn't overnight soar my book sales. It didn't overnight generate me 20 course purchasers. Okay? Because chances are, and this is the game of social media, you're not always going to be in front of the right people.
Which is why I always like to remind every paralegal that comes across me, and we talk about marketing, do not aim to go viral opposite. I'm not saying complete opposite, meaning you're only aiming for five views, but when you make content and in your mind you say, I know out there I have five people to reach, your brain gets out of that.
I need to be viral. I need to follow TikTok trends. I need to follow Instagram trends or LinkedIn trends, or all the rules and this and this and that. And you become authentic. You become real and you speak to the five people that need to hear your message, whatever that may be. In a video. A a, a blog. An article, just a text on text post with maybe an image, whatever the post is in content marketing, you are aiming to reach those people.
Why do you not want to go viral? I'll tell you right now, if. I were too. I got cute, annoying, stupid dogs. I, and I say that with love. They're, they're kind of morons, but I love them. Okay. I have three giant dogs. If I post some videos of my dog, red, who's a bloodhound and went viral on TikTok so many times, 500,000 views, seven thou hundred thousand views, like he ke, he has his own little TikTok account that I just do for fun when I'm bored or what have you.
I'll post a video if I were to put that on my dedicated pages. TikTok Instagram or LinkedIn or Facebook, and it went viral and all I got is my name there and I gained 5,000 followers from that one video, which I have with Red on his account. Are those 5,000 followers actually interested in my legal staffing services?
Are they actually interested in my paralegal coaching services? Probably not. Now I have a boatload of the wrong followers. I don't plan to continuously make content about my bloodhound on that page. Now my algorithm is so screwed up, I'm gonna lose followers and be like, why am I following this paralegal person I'm in?
You know, the medical field or what have you, right? That's my little story on why you do not want to try to go viral. You want to stay very niche to your content. Don't get me wrong, I like to play around with my content, express my personality, who I am, and I proceed with caution on that. And I try to make sure my hashtags are correct and, and I always keep my LinkedIn, uh, connections very clean, who's in my connections list.
Obviously, I can't control who follows me, but in my connections list on LinkedIn, it's all legal, legal, legal. So then I get to bring in, you know. Funny little videos of my chickens or something. Just to give my personal side, 'cause it's, I don't always want to talk business. Sometimes I want to just express who I am.
So there's a fine line between that and that should take off a little bit of pressure from you to say, and I speak of this right directly in my book. Paralegals should be billionaires. If you haven't had your copy yet, make sure you go grab it on Amazon. But I speak of it in my book that if you're sitting there thinking, I can't post online until I have 20,000 followers or even 500 followers 'cause I'm gonna look like an idiot to all these people that are watching me, mom, dad, or not, well, your mom shouldn't pick on you for that.
But friends, old coworkers, what have you out there outside in the world, if they see I have such a low follower count, my views are so low, they're gonna be like, wow, what a poser. She's trying to be like Instagram famous or something, right? When we talk about that in the book, under one of our fears of being seen trying, I can't remember what chapter it is, so you just gotta grab the book and look at the contents, but all of that to say.
If you stop trying to put yourself out there, first of all, you're never gonna grow. Every influencer out there. Everybody that has millions of followers started at Xactly One, which is probably their mom. Second of all, if those people out there are judging you, you just, I think the Southern, how does the Southern like to say it?
Just. We'll pray for them. We'll, bless their heart, they don't understand how money flows in a digital world. They don't understand that follower count and likes don't equate to money. What equates to money is being relevant to the right audience and them sending you money in terms of your services or your course sales.
So while I have. $1,700 or 1700 followers on TikTok. And I have, you know, I've grown to about 15,000 on LinkedIn. I think I have 20,000 followers now collectively. But my TikTok, for instance, is where I get a lot of my traffic to my website. If somebody looked at that and said, oh, why is she on TikTok? Why is she on YouTube?
I get a lot of traffic from YouTube. I only have a hundred to 400 views per video. Some will take off a little bit more than others. What they don't understand is that by putting out this content, I've sold a crap ton of my books. My book made it over the pond. By putting out this content I have. I did $30,000 in course sales in my first quarter alone.
Keep that in mind and take to heart. I don't say that to brag. What I say is that large follower accounts don't always equate to money. It's a social hobby. If you're not converting followers into paying clients, of course there are. Influencers out there that have brand deals and their follower account really matters.
But we're not aiming to be influencers. We are aiming to provide professional services to professionals, lawyers that need it desperately. We are solving problems and making somebody else's lives better, not trying to influence them into buying the latest Stanley Cup design, you know, and just throwing that, that out there, right?
Random product. We are not influencers, so if you're worried about people out there. Thinking, you know, oh, she just gets ignored online. She doesn't really do well. They're not your people. They're just the fluff. That is the billions of users on the internet every single day, right? They're just not your people.
So don't take that to heart. Okay. Let's talk about number three. And yes, I do have a, actually that was it. Oh four? Yeah, no, I got number three. Um, yes, I do have a little, if you see me on YouTube right now, I do have a. Cheat sheet here. 'cause I'm trying really hard to stay on point with my videos so I have less editing.
It's my goal tip for you going forward. So let's just wrap up number two, about you're not being ignored, they're just not your people. With this prompt, write it down, keep it in mind. You are not for everyone and thank God for that. You just need to be for someone, okay? You need to be for someone. Focus on the five people.
There's more, but the five people that you wanna help desperately and somebody put you on this earth to say there's five people out in the world and you need to reach them by being consistent with your message and trying to reach them and not everybody else. Okay? Number three, principle to keep in mind with marketing yourself as a paralegal, entrepreneur, providing services is consistency, builds credibility, not just followers.
I just went on a huge rant about how, you know, follower count, if it's not equating to new leads. If you're not track, you're tracking your metrics and you're like, well, I keep growing followers, but my, my sales calls aren't going up, what have you. It's just, it's a social. Side gig, right? So, or hobby, if you will, and I hate to say that harshly, but let's further reiterate this.
Consistency builds credibility, okay? So there's different types of people online in the social media world, and we can't compare ourselves to the general content influencers or creative content creators. That creative content creators, there's name, they've given them names because content creation has become an actual, like job title.
So now in, in this era. Even if it's a, I'm a content creator for myself, like no company is hiring me to make content. You're still, you're a content creator. There's different types of content creators. There's entertainment content creators. There is influencer type. I'm trying to influence people to buy products.
You'll see I follow a few people that they could influence me to buy like a golden, or I don't, I can't even describe what they, anything. I would buy literally anything from them because they're so good at building the trust in their influencer ship, if you will, if that's a word. We are none of those things.
We are credibility content creators. We are trying to establish expertise in our craft of paralegal support, legal staffing solutions. Whatever your business is, maybe you are a legal course creator. So maybe you're out there to mentor or train new paralegals. Build new tech systems. You are building credibility with your content.
You're not, of course, your content can be entertaining. Of course, your content can be aesthetic. Of course it can be creative. But stay true to the heart of your content, which is credibility. Establishment, you are establishing yourself as a respected professional in your niche. And now if you need help figuring out what your niche is, I deep dive to into it in my book.
Uh, if you don't want to read the whole book, go grab the course. Grab both freelance paralegal roadmap, they're all linked below because your niche is, people think it's just your practice area. It's actually one of a hundred things that all come together to create your individual brand niche, what you stand for.
So. Definitely take the time to identify that before you go and pump too much into content and too much into names and branding and and what have you. You really wanna make sure you know what you're going out there as. But again, it's consistency that's building the credibility. They see you time over time, over time talking about the same thing.
If you're watching me right now, I'm not saying this will make myself sound famous, but if you're watching this right now. You've seen a lot of my other content and I am a memorable name to you. Or when you think of my name, you might think of if you're a long-term follower of mine, you might think of myself as a paralegal, entrepreneur, coach, or a paralegal movement advocate, you know, to get to get paralegals to a better professional.
Place you might have something in your mind that triggers when you think of me, because I've been consistent every time you've seen me, for the most part, unless I randomly decide to post a picture of my goat. You have seen me talk on this topic and I know it's like, oh my gosh. You start to get in your mind about how will I ever, how will I ever be able to come up with enough content for years and longevity?
On one on my niche. Trust that you will trust that you'll see things out in the universe. I was just watching a Shark Tank episode the other day, or no, I was scrolling through, uh, TikTok and I saw a Shark Tank video and the comment section. I don't know. I've been so obsessed with reading. Comments on TikTok videos.
Some of them just crack me up, but I, I read them and somebody said, when I love how on Shark Tank they put in the beginning, like a disclaimer that. Sharks are investing their own money. These are real business deals that they're making. Like the show is not paying for those deals. And they're like, come on.
Yeah, it is. Not directly, but they're getting paid how much dollars per episode to be there. What a wrong way of thinking. And in, in my mind, I'm like, I have an episode coming up where I talk about that exact mentality of saying just because you're being paid to be there doesn't mean you're not also then putting that money that you got paid put out in the world.
So the topic I want to cover. I'm not trying to go down a rabbit hole is know what your worth is every minute, your minute is worth something. Your minutes are worth something. Your years of experience, your knowledge, what you can bring and attract into a law firm is worth something just like those sharks sitting in that room that make the show a crap ton of money.
Are getting paid for their time. It's not pro bono work. You know, I'll to say, just have faith that you will. I promise you, you will come up with content. Don't overwhelm yourself and try to put out episodes and episodes in five a week on YouTube or five blogs a week. Start small. Start with one theme.
That you want to cover, write a blog about it. If you can record a podcast episode about it, a YouTube video about it, and then repurpose, break it down into bite-sized pieces. Boom. You probably have content for two, three weeks at this point. You know, I'm personally. Slowing way down in my content this summer, especially, you know, we just bought a pontoon.
My kids are home through the summer. I, I like being outside. I don't wanna constantly be recording after, you know, I work at, at my job at virtual. Um, I like to not focus on that. So I'm like, I will get episodes out when I have time. Uh, that's what I'm at. But what I've learned to do more so is just.
Repurpose and keep that one conversation going for a while. So go follow me on LinkedIn, on TikTok. Um, all that's below as well. And you can watch how I'm taking this particular video right here, right now. Um, it is end of June, 2025. Not sure when you're gonna see this video, but I'm gonna bitesize that down in smaller videos in oh, on that topic.
I'm going to wait for comments to come through that I can further push more on the one topic. So all of that to say is that consistency builds credibility. Stay true to your topic. Know that content ideals will come to you naturally, especially if you're open to receiving them. I promise you they will.
So showing up again and again. Let's wrap this up here. Showing up again and again, even when it feels quiet is what builds trust. There's somebody out there watching. Not everybody is an engager on. Social media, they're just watching. But that algorithm knows when they stop scrolling, they know they were reading your post.
I promise you that. Try it for a week. Stop on the same person. Every single, don't engage. Just stop and read it and see how that person will continuously pop up for you. The people who are quietly watching today may become the clients who pay you six months from now. And that's why I want you to remember that I built my business to a six figure revenue in the first year because of consistency.
And then that consistency continued to snowball and get bigger and bigger and bigger. Avalanche, or whatever you would call it, get bigger. You know, like us building a snowman, rolling the snow around every time I. Son does it, and he picks up dog poop. Hopefully you don't do that metaphorically, but building it over and over and over again, it's, it's gonna come back to you.
What you do today might serve you two years down the road. Somebody might see an old article that pops up on Google that you wrote, uh, two years ago. Somebody might see an old video, uh, that just shows up on the for you page. I get likes from videos I recorded last winter, like, or two winters ago. Two years ago, they're still popping up as somebody stalked me or somebody came up on their for you page for whatever reason, the algorithm fed it.
So remember, you might be, what you post today might generate you a client six months from now. So if you keep that mentality, or it might be two days, my first client came off the first blog post I ever posted within a week of posting it. So you don't know, just keep posting, be consistent, be authentic.
Speaking to the five people and your online presence is your storefront. So if you close shop, every time things get quiet, you'll never build real momentum. I want you to remember that. Think about a company, uh, a coffee shop, right? They closed because they're like, man, these last three days we just haven't been getting any business.
Let's close for the rest of the week. Let's just not be open. And I am sitting here and I'm like, oh, you know what? I really would like to get some coffee and I really want to go treat myself. I actually might do that af this afternoon. My, I'm kid free right now. My, my parents have them up for a 4th of July holiday, but.
I'm like, oh, I, I would like coffee. And then I get there and they're like, sorry, we're closed. And then I drive by and they're open randomly and they're not following their store hours, or they're like in and out and they're not consistent. And sometimes they talk about it and then they disappear. It's like, what are they doing?
Are they going outta business? I'm not gonna take the time outta my day to go hunt them down, or what have you. So just remember, it's your storefront. Okay, you're, you're online presence is your storefront. And then the final prompt for tip number three is. Prompt. Don't let the silence trick you into quitting.
The seeds are still growing even when it's slow, so write that down. Okay, so let's recap the three things I talked about today about how to stay visible when no one seems to be watching, and how to keep you on track for long-term results and growth in your organic marketing. Number one, organic marketing is not a shortcut, it's a strategy prompt.
If you only had five people watching your paralegal business grow, would you speak about it with purpose? Because those five people could change your business. I mean that with my whole heart. Number three, two, I have these written wrong on here because I decided to scrap number one. Number three, you're.
Wow. Number two, you're not being ignored. They're just not your people. So remember, let get to my page. Remember, you're not for everyone, and thank God for that. You just need to be for someone. Okay? Keep that in mind. Number three. Probably the most important consistency builds credibility, not just empty followers.
So don't let the silence trick you into quitting. The seeds are still growing, even when it's slow. Okay. I hope today's episode was useful and just kind of like a, a chat session to talk about content marketing. And I'll be honest, I think we have to stay with, stay with the curve. Um, content marketing, social media, it's always, always changing.
There's been conversation that long form content is coming back. People are getting a little bit fatigued from short bursts of content. They're wanting more like episode formats. Things that they can sit and watch all the way through. So if you've made it to the end, give me a comment below with, I don't know what you took away from this video.
What was the best thing, um, that you heard today that helped change your mindset about showing up online? Give me that comment or just say hello below. I love to see, especially familiar faces, um, in my comment section. If you would like to, or maybe you're brand new to the paralegal business or you're just starting, I have a free freelance paralegal starter course.
It's all linked below in the description. Otherwise, you can visit jacqueline foster.com. You'll be able to find all my free courses. I also have a free legal course Creator Academy, uh, training if you would like to be interested or if you are interested in starting that. And final reminder, do not forget to go grab paralegals.
It should be millionaires. It's sold amazing. We hit. Three or four, number one, new release categories, which was awesome. It's paralegals seem to be loving it, which has been such amazing feedback. Um, I had some paralegals in my comments or in my DM saying that like they cried in the opening and they were