If you don’t know who you’re serving, you’ll never reach them.
This 1 hour 24 minute lesson helps you define exactly who your business exists to help — your North Star Client (NSC). Because here’s the truth: when you try to serve everyone, your message connects with no one. Getting crystal clear on your NSC is the difference between chasing clients and attracting the right ones effortlessly.
You’ll dig deep into the who, what, and why behind your ideal client — crafting a detailed avatar that represents the exact attorney, firm, or business your services were built for. Together, we’ll uncover your NSC’s biggest pain points and map out how your business provides the solution. You’ll also identify the objections they might have — and learn how to address them before they ever arise.
By the end, you’ll have a complete NSC profile that becomes your compass for everything: your marketing, your offers, your conversations, and your brand positioning. Every successful paralegal business starts here — with clarity that guides every decision forward.
If you don’t know who you’re serving, you’ll never reach them.
This 1 hour 24 minute lesson helps you define exactly who your business exists to help — your North Star Client (NSC). Because here’s the truth: when you try to serve everyone, your message connects with no one. Getting crystal clear on your NSC is the difference between chasing clients and attracting the right ones effortlessly.
You’ll dig deep into the who, what, and why behind your ideal client — crafting a detailed avatar that represents the exact attorney, firm, or business your services were built for. Together, we’ll uncover your NSC’s biggest pain points and map out how your business provides the solution. You’ll also identify the objections they might have — and learn how to address them before they ever arise.
By the end, you’ll have a complete NSC profile that becomes your compass for everything: your marketing, your offers, your conversations, and your brand positioning. Every successful paralegal business starts here — with clarity that guides every decision forward.
